How Can You Package Your Audio Skills Into High-Value Services? - For Your Music Business Brainstorm #1
By Rich Steve Beck
In today’s competitive music industry, simply offering “good sound” isn’t enough. Whether you’re just starting out or you’ve been in the game for years, packaging your audio skills into high-value services is essential for standing out and thriving. By focusing on delivering tangible results that resonate with your clients’ goals, you can transform how people perceive your work—and more importantly, increase your earnings and long-term success.
Step 1: Understand What Your Clients Really Want
Most musicians and bands aren’t just looking for someone to press buttons in a studio—they’re seeking transformation. They want their songs to evoke emotion, connect with audiences, and elevate their careers. As an audio professional, your job is to position yourself as the solution to these deeper needs. Ask yourself:
- What problems are your clients facing?
- How can you help them achieve their dreams through your expertise?
For example, instead of advertising “mixing services,” frame your offering around outcomes like “transforming raw recordings into radio-ready hits.” This shift in perspective helps you speak directly to what your clients truly care about.
Step 2: Bundle Your Services Creatively
One of the easiest ways to increase perceived value is by bundling complementary services. For instance:
- Offer mixing and mastering together at a discounted rate.
- Include free revisions or bonus content (e.g., stems for live performances).
- Provide consultation sessions where you guide artists on improving future recordings.
By creating packages tailored to different budgets and needs, you make it easier for clients to choose what works best for them while increasing your average transaction size.
Step 3: Highlight Your Unique Selling Points (USPs)
What sets you apart from other engineers? Maybe it’s your experience working with world-class producers, your signature sound, or your ability to turn rough demos into polished masterpieces. Whatever it is, make sure this USP shines through in everything you communicate—your website, social media posts, and even client conversations.
For example, if you’ve worked with Grammy-winning artists, mention how those collaborations have honed your skills and influenced your approach. This builds trust and credibility instantly.
Step 4: Focus on Results, Not Features
Instead of listing technical specs or gear (which may not mean much to non-tech-savvy clients), highlight the results you deliver. For instance:
- Instead of saying, “I use Pro Tools HDX,” say, “I’ll ensure your track has crystal-clear clarity and punchy dynamics.”
- Rather than boasting about your microphone collection, emphasise how your vocal processing techniques will make singers sound their absolute best.
When clients see tangible benefits, they’re far more likely to invest in your services.
Step 5: Build Trust Through Testimonials and Case Studies
Social proof is incredibly powerful. Share stories of past successes—whether it’s helping a client land a record deal, achieving iTunes chart success, or receiving glowing feedback from collaborators. These real-world examples demonstrate your impact and build confidence in potential clients.
Grab a Notebook and Pen. Ponder These Questions
Before we wrap up, take a moment to reflect on these questions:
- What are three problems your ideal clients face that you can solve?
- How could you bundle your current services to create a more attractive package?
- What unique selling point (USP) can you highlight in your marketing materials?
- Think of one result you consistently deliver—how can you communicate that benefit to potential clients?
- Who is one past client you could ask for a testimonial or case study to showcase your work?
Rich Steve Beck is an Audio Mastering Engineer, song-writer, networker, and educator who has worked with world-class Mixing Engineers and Producers such as Tim Palmer (Pearl Jam, David Bowie) and Mike Exeter (Black Sabbath).
Rich is based in Manchester, UK, is a member of the Musicians Producers Guild (MPG), has interviewed over 30 world-famous Audio Engineers/Producers, has had client iTunes chart success, and is one of the most approachable audio engineers in the industry who will always support you and your music!
He also has 20+ years of experience in business, finance, online marketing, and sales.
He’s interviewed and helped over 15,000 people face-to-face who work in every business sector—from students all the way up to multi-millionaires.
Email Rich at richstevebeckaudio@gmail.com
Get super affordable professional human mastering to make your music sound its best!
The plan is to post blogs daily. Please reach out if there is a specific topic you would like me to cover.
Can't wait to hear from you!
